The traditional real estate market pause from early December to late January doesn’t mean you have to put your property sale on hold.
Our team still spends time working with Sellers over this period to prepare for strong February sales and to take advantage of any active buyers.
Here’s our advice for sellers going into the Christmas season.
Prepare, style or show
If you’re thinking of selling, December and January are a good time to call on expert agents who can provide advice about the local market. This is also a great opportunity to prepare your home for sale, or meet with stylists who can suggest effective ways to present your home to prospective buyers.
It’s also worth remembering that not all buyers have the same routine. While some will be out of town over the Christmas/New Year period, many expat buyers return to Sydney and take the opportunity to inspect properties first hand. Make sure your agent is available to these buyers when they’re ready to inspect.
Stay ready for a pre-market sale
We don’t recommend starting a public sale campaign until later in January. But if you’re all prepped and ready, your agent should continue to show your property to potential buyers ‘by request’ over the Christmas period. In some cases, this results in a quiet, pre-market sale, as it’s usually only serious buyers who will make special requests to see property during this period.
If your property doesn’t sell before the end of January, you’re still in a strong position. As February begins, refreshed buyers will be ready to see new properties and yours will be one of the first on their list.
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